Sonder is a word coined by John Koenig in The Dictionary of Obscure Sorrows.
It represents a striking, almost cinematic realization:
every person you pass has a life as rich, intricate, and vivid as your own.
Their dreams, fears, routines, heartbreaks, inside jokes, and memories—all unfolding quietly, in parallel with yours.
It's the feeling of suddenly understanding the depth of another human being’s story, even for a moment.
That emotional weight, that recognition, is the foundation of this brand.
Sonder is a word coined by John Koenig in The Dictionary of Obscure Sorrows.
It represents a striking, almost cinematic realization:
every person you pass has a life as rich, intricate, and vivid as your own.
Their dreams, fears, routines, heartbreaks, inside jokes, and memories
—all unfolding quietly, in parallel with yours.
It's the feeling of suddenly understanding the depth of another human being’s
story, even for a moment.
That emotional weight, that recognition, is the foundation of this brand.
This space on my portfolio serves as a first look, a placeholder, a quiet whisper
that something meaningful is on its way.
A preview of a world I’m building—one drop, one concept, one story at a time.
Sonder is coming soon.
And when it does, it’ll be more than just clothing.
It’ll be an experience.
This space on my portfolio serves as a first look, a placeholder, a quiet whisper
that something meaningful is on its way.
A preview of a world I’m building—one drop, one concept, one story at a time.
Sonder is coming soon.
And when it does, it’ll be more than just clothing.
It’ll be an experience.